Vancouver, British Columbia – November 23, 2005
Independent Research Firm Names Maximizer Software as a Leader in On-Premise Sales Force Automation

Maximizer Software Tops All Competitors in Current Offering Category in Research Firm’s Wave Report for On-Premise SFA for Small Businesses

Maximizer Software Inc. a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, was named as a ‘Leader’ in Forrester Research’s comprehensive evaluation of the top on-premise sales force automation (SFA) vendors for small businesses. In this evaluation, Maximizer Software was rated number one in the category of current product offering.

Forrester evaluated eight leading on-premise SFA vendors and products on a comprehensive set of approximately 151 criteria. Maximizer Software received Forrester’s highest score in the ‘Current Offering’ category covering key areas including product breadth, deployment options, verticalization, setup and configuration, sales management, sales analysis, usability, access, integration, services and cost.

According to The Forrester Wave: On-Premise Sales Force Automation, Q4 2005, Forrester Research, Inc., November 2005, “Firms are continuing to invest in SFA in 2005, with the greatest demand coming from the midmarket, which Forrester defines as firms with between six and 999 employees. While software-as-a-service (SaaS) has received much attention in recent years, many firms are still not considering it as a deployment model, citing concerns about long-term price, security, and weak customization and integration capabilities.” The report also states, “Firms continue to care most about features, integration capabilities, and cost when buying new software.”

In the detailed Scorecard Summary on Maximizer Software, Forrester notes “Maximizer Enterprise is a full CRM suite that spans sales, service, marketing, partner portals, and customer self-service. The product appeals to small businesses looking for a lower cost, prepackaged solution that they can roll out quickly and easily.” The Scorecard Summary also states, “At only $489 per user and no additional server license fee, Maximizer Enterprise costs less than any other solution in this evaluation.”

“Maximizer Software has been dedicated to providing small and medium-size businesses with a complete CRM solution for more than a decade,” said Tom Bennett, Office of the President and CTO, Maximizer Software. “We are pleased that Forrester, an independent research firm, has recognized Maximizer Software as a leader in the small and medium-size business market and extremely pleased that, of all the solutions Forrester reviewed, Maximizer Enterprise was selected as a top current offering for small businesses. We will continue to deliver the most user-friendly, intuitive, cost-effective and feature-rich solution that SMBs can deploy to help their businesses succeed.”

For information on obtaining a copy of Forrester’s Wave Report for On-Premises Sales Force Automation, please contact Forrester Research at www.forrester.com.