Johannesburg, 27 July 2007
Maximizer recognition by Gartner

Camsoft Solutions has reported that Maximizer has been highlighted in the Niche Players Quadrant of Gartner’s 2007 1st Half SFA Magic Quadrant for their Customer Relationship Management (CRM) software. The industry benchmark report evaluated the leading 20 providers of sales force automation software and highlighted Maximizer’s strengths of simplicity and cost-effectiveness.

The Gartner Magic Quadrant provides guidance for organisations that are seeking to purchase, replace or upgrade a sales force automation solution. Gartner's Magic Quadrant positions vendors in a particular market segment based on their completeness of vision and their ability to execute on that vision.

To be included in the 2007 1H SFA Magic Quadrant, a vendor must demonstrate that it:

  ● Has customers who have deployed opportunity management into live production in the past year

  ● Has net new named customers that are actively deploying opportunity management functionality in the past 12 months

  ● Is actively selling or marketing SFA applications to multiple industries and geographies

  ● Has proved that it can be deployed in sales organisations of more than 100 users

  ● Has a vision and commitment to the SFA market for the next 3 – 5 years
 

Gartner evaluated Maximizer’s vision for sales force automation and ability to execute on that vision through a detailed   product demonstration, corporate briefing and also through a survey of current Maximizer customers. The evaluation highlighted Maximizer’s strengths including cost-effectiveness, ease-of-doing-business with Maximizer and the fact that the product’s simplicity appeals to small and medium-sized businesses.

“To be highlighted in Gartner’s prestigious Magic Quadrant is further proof that Maximizer is continuing to innovate with their CRM offering to provide organisations with a sales and marketing tool that is both powerful yet cost effective and easy to use”, comments Camsoft’s Southern Africa regional manager Mark Annett.

The full 2007 Gartner CRM Sales Force Automation Magic Quadrant report can be found at: www.gartner.com

Click here to view an online demonstration of Maximizer Enterprise

About Maximizer Software
Maximizer Software is the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications. The Maximizer line of products help companies develop more responsive, personalised and profitable customer experiences. Built on a modern, Web-based architecture, Maximizer is easily integrated with existing corporate systems and features the latest in sales force automation, marketing automation, email marketing and customer service technologies in a single mobile-accessible business management system. Maximizer Software has sold more than 1 million licenses of its award-winning software solutions to companies ranging in size from entrepreneurs to multi-national organisations. Customers include: Siemens, Playground - an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, South Carolina Department of Commerce and Lockheed Martin.

Maximizer Software is a global business with an ecosystem of more than 8,000 corporate customers, 400 business partners and offices in the Americas, Europe/Middle East/Africa and Asia Pacific.