Johannesburg, 16 January 2009

Maximizer Mobile CRM now available for HTC Google G1 Smartphone

Maximizer Software, a leading provider of simple, accessible customer relationship management (CRM) solutions, again widened its applicability across smartphone platforms today by announcing that its mobile CRM solution is now available for the HTC Google G1 smartphone. The touch-screen Google G1, which debuted in late Q3 2008 with T-Mobile, is powered by Google's Android, the first ever open source mobile device platform and operating system. Maximizer Mobile CRM supports the largest number of smartphones in the industry, including BlackBerry, Windows Mobile, Palm and iPhone, as well as Nokia and many other handsets powered by the Symbian operating system.

By accessing Maximizer Mobile CRM through a wireless Web browser, sales and service professionals who use the HTC Google G1 may now view and update critical customer, sales and service information in real-time, directly from the smartphone to the corporate CRM system. Maximizer's wireless application enables on-the-go management of customers, leads, sales opportunities, service cases and document repositories.

“Maximizer's support of the Google G1 smartphone highlights our commitment to making our mobile CRM solutions compatible with all the latest smartphones in this diverse and growing market,” said Mark Carter, marketing manager EMEA for Maximizer Software. “This gives our existing and potential customers more choices, as small to medium-sized businesses rapidly move towards mobilising their organisations. Google's Android platform is an exciting addition to the mobile market and we take pride in being the first CRM solution to support it.”