Johannesburg, 17 February 2009

Maximizer Software Hits 2,000^th Second-Generation Mobile CRM

Customer Milestone in 2008

25% Growth in 6 Months Drives Leading Mobile CRM Provider to Accelerate Mobile Strategy
to Keep Pace with Rapid Smartphone Market

Maximizer Software Inc. today announced that the company has achieved the 2,000^th customer milestone for Maximizer’s second-generation Mobile CRM solution in 2008 – a 25 percent growth rate in six months. The announcement comes on the heels of the debut of Maximizer CRM 10.5 Freedom for BlackBerry, at the opening day of GSMA Mobile World Congress, which takes small and medium-size businesses (SMBs) one step closer to a smartphone-only workforce.

“In today’s tough economy, SMBs are recognizing that they can achieve far superior efficiency and greater performance from all staff by giving them the tools and information they need on their mobile device – beyond just email and phone,” said John Caputo, president, Maximizer Software.  “As the smartphone industry evolves, Maximizer is committed to delivering ahead-of-market mobile CRM solutions that our customers demand.”

Maximizer Mobile CRM supports the largest number of smartphones in the industry, including BlackBerry^Ò, Windows Mobile^Ò, Palm^®, HTC Google G1^TM and iPhone^TM, as well as Nokia and many other handsets powered by the Symbian operating system.

The latest version, Maximizer CRM 10.5 Freedom for BlackBerry^Ò, adds real-time wireless access to mobile dashboards, wireless one-click installation, integration with BlackBerry’s email client, and support for the new Storm with touch-screen interface.