Local CRM solutions provider Camsoft has formed a partnership with Greater Vision to provide the Actinic range of e-commerce solutions to the local SME market. The Actinic range includes everything from the Actinic Catalog which allows a merchant to quickly set up and manage a secure online store with flexible capacity for growth; to Actinic Business, a more sophisticated application for higher-volume sites, that has extended customisation options as well as integration to the Sage Line 50 and QuickBooks accounting systems and can operate on multiple sites. The possibilities of Actinic’s packages are practically limitless: e-store owners can create pop-ups with additional product info, use a different layout for each product, and even create user-definable fields, as well as generate Best-Seller, New Product and Also Brought lists that are constantly updated.  

“With benefits such as ease of use and affordability, combined with the flexibility of a robust e-commerce solution, Actinic is an ideal option for SMEs wanting to include online sales in their business model”, comments Grant Chapman of Camsoft. “Actinic’s e-commerce solutions come with the integration of the credit card fulfilment through local banks already set up and are ready to run, which takes all the hassle and expense out of making your own arrangements with your bank. It isn’t even necessary to have your own credit card machine,” adds Chapman.

Actinic’s global success has been based on meeting SME needs whilst providing on-going advice, service and support to enable companies to grow their online business. This success is backed up by an aggressive ongoing development programme where desktop applications are combined with server software to provide a powerful and familiar PC-based user interface.

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About Actinic
Founded in July 1996, Actinic specialises in helping small and medium-sized retailers trade online, using its e-commerce packages. Actinic offers two ranges of e-commerce products for Web designers and DIY self-builders, comprising Web-based and desktop store-building solutions.  Actinic Designer for commercial Web designers is used to deploy multiple sites and allows seamless interaction with Dreamweaver. For self-builders Actinic offers Actinic Catalog, with everything a merchant requires to develop and manage their own online store, including capacity for growth; and Actinic Business, a more sophisticated application for higher volume sites and integration to Sage Line 50 and QuickBooks accounting systems. All lines are sold through channel partners including Web designers, Internet Service Providers, Web hosts and IT VARs. Research shows that over 50% of UK SMEs using packaged software to run their stores use Actinic (source: pfa Research). Some of Actinic's better known UK users include the Royal Opera House, British Library, Lloyds of London, Royal Navy, Lexmark and many more. Actinic is based in West Byfleet (Surrey) and has over 55 staff in six countries.