Maximizer Software – a leading provider of simple, accessible and affordable customer relationship management (CRM) systems – has announced the first partners to achieve Elite Partner status thanks to its new points programme.

Seven firms in the EMEA region have achieved the Elite level, which offers a number of extra benefits to provide maximum value to resellers and their customers. Four of the first Elite partners are UK-based: Avrion, Advoco Solutions Ltd, QIC Systems Ltd and Collier Pickard Ltd. The three international partners to achieve Elite status so far are Camsoft Solutions (South Africa), Promesa (Turkey) and GNet Computer Systems LLC (Dubai).

The rewards system offers a range of tangible benefits to participating partners, such as the ability to offer improved service and innovation to both new and existing customers. Successful partners receive an award demonstrating their commitment to excellence in the Maximizer CRM market.

Mark Carter, Maximizer’s head of marketing, EMEA, comments: “We are delighted to announce the first recipients of our new Elite partner status. Maximizer EMEA values its business partners greatly, and this points programme has been created with them firmly in mind.

“We believe that customers and partners should receive the best possible returns as a reward for supporting and investing in Maximizer, and this is the principle behind the initiative. We are committed to working with our Elite partners to help them make the most of their business opportunities through Maximizer.”