“Never a company to rely on past success, Maximizer is once again taking the SMB marketplace to the next level of CRM efficiency with Maximizer CRM 10,” said William Anderson, executive vice president of technology, Maximizer Software. “SMBs – a relatively untapped segment of the CRM market – can now get enterprise-level applications such as BlackBerry mobile access, increased business intelligence, and on-demand sales and professional coaching, all from a simplified SMB-designed solution.”

“SMBs are a tremendously important component of the Southern African economy. Maximizer CRM 10 raises the bar to what a SMB should expect from its CRM system – comprehensive features, ease of use, intuitive configuration and quick deployment, accessible anytime, anywhere with a rapid ROI,” said Vivek Thomas, managing director EMEA, Maximizer Software.

Commenting on the new Maximizer solution, Mark Annett of local CRM solutions provider and Maximizer's 2007 Africa Business Partner of the year, Camsoft Solutions, said “Maximizer Software has delivered on their promise again to provide a comprehensive CRM offering that builds on the successes of previous versions yet takes full advantage of all the latest technology available. Maximizer software seems to have a knack for delivering flexible, customisable solutions that are suited to companies' customer management needs and this is evident in the ability of the new Maximizer CRM 10 to operate as either a Windows or web client, or both.“

Increased Mobility
Having sold more than one million licences, the company developed Maximizer CRM 10 to reflect the growing sophistication of SMBs - competing globally and with large enterprises. MaxMobile for BlackBerry offers increased mobility and provides BlackBerry smartphone users with access to their customers, leads, schedules, sales deals and forecasts, and service cases directly on their handset, through wired or wireless synchronisation.

“The availability of Maximizer CRM 10 on our BlackBerry devices provides a significant boost in productivity for our sales team when working away from the office”, said Faron Thompson, managing director of US-based commercial and residential mortgage lender, Primary Capital. “Instant access to account information and scheduling through Maximizer's MaxMobile application will make my sales team's job much easier and ultimately help win more deals.”

Also added are enhancements to Windows Mobile® devices, which support various Windows Mobile Pocket PC and smartphone devices, including Motorola Q^TM and Samsung BlackJack^TM, among others.

“With predictions of the number of mobile subscribers worldwide crossing the three billion mark by year's end, mobile devices are becoming an integral part of CRM solutions. Maximizer's MaxMobile offerings are bringing CRM mobile to the fastest growing segment of the market, SMBs,” said Barton Goldenberg, president, ISM Inc., strategic CRM advisors. “Along with expanded web and business intelligence (BI) capabilities, Maximizer CRM 10 is delivering a CRM offering that is in-tune with SMBs' needs.”

Business Intelligence
Allowing for increased visibility into valuable business data, Maximizer CRM 10 provides enhanced reporting, including more than 175 out-of-the-box reports, improved dashboards, Vista Gadget desktop dashboards, and a key partnership with 90 Degree Software. Through the 90 Degree Radius⁹⁰ collaborative reporting platform and Microsoft SQL Reporting Services, Maximizer CRM 10 business users are now more easily able to search, share, collaborate and create reporting assets with an easy Office-like interface.

On-Demand Sales and Professional Coaching
Accessing on-demand expert advice immediately, Maximizer CRM 10 now includes sales and professional coaching from CanDoGo™. With the exclusive CRM partnership, Maximizer customers can access advice via the Web from leading experts on business or professional topics such as sales coaching, power proposals, leadership skills and motivation. Users will have advice and coaching from more than 150 authors, speakers and professional trainers including Zig Ziglar, Tom Hopkins and Tony Parinello, delivered directly through the Maximizer CRM 10 interface.

Additional Maximizer CRM 10 new and improved features include:

• More robust web access such as improved email integration with Microsoft Exchange and remote web-based administration;

• Out-of-the-box accounting integration with Microsoft Dynamics GP;

• Overall productivity enhancements; for sales territories, time and task management and

• New web services architecture for faster integration.

Availability and Pricing

Formerly called Maximizer Enterprise, the milestone 10th version of the software has been renamed Maximizer CRM and is available in three editions to suit different company sizes and needs: Enterprise, Professional and Group. Maximizer CRM 10 is available through a global network of Business Partners. Maximizer CRM 10 Group Edition has an entry level price of R5000 including both Windows and web access.

About Maximizer Software
Maximizer Software is the leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. Built on a web-based architecture, Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information – through the desktop, web, or mobile device. Maximizer Software has sold more than 1 million licences and has over 8,000 corporate customers ranging in size from entrepreneurs to multi-national organisations, including: Siemens, Société Générale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners in the Americas, Europe/Middle East/Africa and Asia Pacific.


About Camsoft Solutions
Camsoft has actively been involved in providing CRM solutions in Southern Africa since 1995 and received Maximizer's Africa Business Partner of the year award for 2007. Camsoft is capable of providing a full turnkey CRM solution, including sales, training, support, development and service level agreements, where required. With full service offices in Johannesburg and Cape Town and a technical office in Durban, Camsoft provides a wide range of technical services to a wide range of customers, including ISPs, banks, insurers, manufacturers, retailers, recruitment agencies and call centres, among others. For more information on Maximizer 10 please contact mark@maximizercrm.co.za or visit http://www.maximizercrm.co.za