3 reasons to use WhatsApp for Business

WhatsApp has quickly emerged as the popular choice of messaging applications for over 1.6 billion consumers globally. It’s a fast, simple and convenient way to send and receive documents or information, as well as to engage in private, secure conversations any time of the day or night. Many progressive businesses worldwide are excited about the potential of the WhatsApp platform. If implemented correctly, WhatsApp can take your business to new levels of engagement in these three ways:

1. Create strong relationships with customers

WhatsApp provides businesses with a secure platform to communicate one-on-one with customers. Creating a WhatsApp Business profile gives companies the chance to put a face behind the brand and connect to customers on a more relatable level.

2. Connect with customers anywhere

Traditional communication channels such as SMS and email are no longer meeting consumer demand. WhatsApp provides a more convenient solution to customers who are mobile and can communicate from wherever they are.

3. Messaging privately and securely

WhatsApp differs from many messaging platforms with its end-to-end encryption and strict attention to protecting subscriber privacy. WhatsApp is a great way for customers to connect with businesses securely. WhatsApp also allows you to see if the person you are communicating with has read your message or not and currently there are no distracting ads on WhatsApp, although this may well change in the future of course.

With WhatsApp, companies can send appointment reminders, project notifications, support messages to customers and even more. Great communication between your brand and customers will help facilitate all new transactions and keep current customers happy.