3 Trends to look out for in the Next Mobile Economy
People around the world access the internet from their mobile devices more than from their desktop. Mobile isn’t just the centre of consumer activity, but it is also increasingly where work is being done. It is now possible to ditch your laptop and do all your work on a single device. The Next Mobile Economy, an era defined by the increase in mobile use, will separate businesses into those that thrive by embracing an open system and those who suffer by holding on to older systems. There are three trends occurring at a global level that define the Next Mobile Economy. These are:
- Mobile workforce:
Employees will now begin to use the same phone for work and personal usage, a trend that will pick up steam as the smartphone effectively replaces the laptop.
- Customers opt for custom solutions:
The majority of business owners will invest in custom software solutions as it is preferred to use systems that are tailored towards a company’s specific needs.
- Update security:
Cybersecurity should be a top concern for every business owner. The overall cost of data breaches will do more damage than good to any company. Businesses will need to balance being more open with their staff about security policies and invest in the correct security solutions they may need.
Understanding that mobile technology offers new and more personal channels for communication with consumers will open new doors for business owners who are always looking to grow their business. This is a chance for companies to rely less on their dated systems and move forward with new strategies that collaboration and customisation.
