5 tips for selecting the perfect domain name
Choosing the perfect domain name is just as hard as choosing a company name. A lot of thought and consideration is required when taking this step. Your domain name is your identity on the web so you want to choose a name that not only suits your business, but is has to be easy to find and even easier to endorse. Here are five tips to consider when picking the perfect domain name for your business:
- Easy to type
Short, simple words without any slang or abbreviations will make it easier for customers to find your website when searching for it online. You don’t want to risk customers incorrectly spelling your website name.
- Keywords
Using keywords that describe the goods or services your business offers is very smart. This will attract all the right prospective leads that are specifically looking for what your business specialises in. It also helps to improve your ranking on Google and make your business more visible.
- Research
Ensure that the name you have chosen isn’t trademarked, copyrighted or being used by another company. This could result in a big legal mess that could cost your business a fortune, as well as potentially losing your domain name.
- Target your area
Including your city or suburb name will increase visibility to all your local customers. Also, when searching for goods or services, customers include their location for their convenience. This will increase web traffic and attract all the right prospects.
- Domain name extension
Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business.
To protect your domain name, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
