CRM for the publishing industry

By Nicole Whitehorn

Maximizer CRM is ideal for providing coordination between account executives, marketing departments and sales teams to help identify and retain customers loyal to the brand. Every department will have access to client, prospect and agency data in real-time and be able to collaborate and provide great service.

Using the software correctly will increase productivity by automating many time-consuming processes and its comprehensive reporting allows you to segment data to manage, assess and forecast opportunities.

Maximizer CRM has flexible access options, allowing your office-based staff, sales team and management to stay up to date with real-time data. Users can access the system via mobile, tablet or a desktop or laptop computer and web access makes Maximizer CRM both MS Windows and Apple Mac friendly.

Document storage is imperative to the publishing industry and with Maximizer CRM you can attach documents to either address book entries, customer service cases or sales opportunities. You can also automate your subscriptions with customized action plans and automated workflows.