Does your company’s sales strategy allow for collaboration?

By Suzanne Burgess

Many entrepreneurs collaborate with other non-competing companies to generate sales and add value to their clients. When values align and mutual trust and respect exists, it sets the stage for extremely successful joint ventures and long-term relationships. This formula will work for salespeople.

Discuss whether your sales environment supports creative collaboration and if you are all truly reaping the benefits of joint venture possibilities that are out there. Are you missing out because you are closing the door on potential partners?

“Effective collaboration will not only turn your sales around, it will open more doors for everyone involved and give you a far greater sense of personal satisfaction.” – Anon
We’re all aware that big businesses often enter into formal joint ventures and partnerships where both parties make significant gains, yet many salespeople don’t make the necessary changes in certain business practices of their own on a personal level.

Sales collaboration doesn’t have to extend to parties outside of your company. Quite often, it is a matter of two or more salespeople working together on one opportunity who, with their combined talents and expertise, offer more value to the client and thus bring in a deal that they would not be able to do on their own.

We’ve all heard of the saying “two heads are better than one” – so get creative in your sales approach! Instead of holding onto your deals (and your full commission) as tightly as you can, why not consider a mini “joint venture” with a colleague – or a fellow entrepreneur? Simply agree on an equitable commission split, agree responsibilities and start targeting specific opportunities.

A spin-off is that working with the right person on a project can be great fun and often leads to an increase in motivation, self-confidence, skills and personal drive which has a positive effect in all areas of your life.