Advantages of augmented reality marketing
Marketing typically consists of a range of strategies that companies use to help them sell their products or services to customers. This process usually begins with identifying who their target market is and it is then followed by a collaborative campaign that includes the strategies that work for their specific niche. A marketing campaign often also looks at how companies aim to fulfil their customers’ needs and build long-term loyalty.
Augmented reality is one of the newer and more current forms of strategies adopted by companies. It is used by combining elements of print, video and online advertising. In a world taken over by millennials, this could very well be a trendy way of delivering persuasive messages to a technologically-minded audience. Here are three advantages that show us how augmented reality marketing could be a move in the right direction:
- Personalisation
Customers can upload their own content and companies use this feedback to create a personalised form of media which is marketed specifically at their target audience. Customers who feel like they can relate to a brand’s vision feel valued and that their opinions actually matter.
- Socialisation
Sharing this new type of content is an opportunity for customers to share their views on it with others, creating a community amongst your company’s loyal customers. Your loyal customers will have no problem being brand ambassadors for your business on social media platforms and spread the word on your behalf.
- Accessibility
Augmented reality marketing enables customers who do not have the technical skills or know-how to create their own multimedia product, such as email signatures, testimonials, etc. Creating templates for all your customers will allow them to share their experience with your brand. They will put in more effort due to feeling like their experiences mean something to your brand.
Augmented reality adds a fun element into an everyday product. It adds a sense of excitement to the process which appeals to a greater number of customers including prospective ones.
