Selecting and Implementing Successful CRM. By Shabana Reddy. If not chosen or implemented well, a CRM system may feel more like an expensive mistake than a useful tool. A CRM
CRM and the Social Media platform. By Shabana Reddy Relationship management is entering a 21st-century renaissance. Business is recognizing the value of the human connection. In our business lives, just
What is CRM? By Mark Annett. CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability. If customer relationships are the heart of
Cloud VS On Premise – how do I decide? By Nelia Roberts. Again last week I was face to face with a client asking – are we actually ready for
Maximizer CRM Adoption. By Mark Annett. In a recent independent study on CRM user systems adoption rates, Maximizer CRM came out on top. Interestingly, the main reason was the look
Why is CRM important? By Nelia Roberts. I’ve seen many clients over the past 10 years of being in the CRM business and very often it seems that when you
Is your choice of CRM system an IT decision? By Mark Annett. The simple answer is no, it’s a business system and the choice should come from the MD or
General To-Do’s when using Maximizer CRM The following is a short list of useful to-do’s when it comes to managing your Maximizer CRM database efficiently: Ensure that you have few
The benefits of using a CRM tool. By Shabana Reddy. The question shouldn’t be ‘Should I use a CRM tool’ but rather ‘What can a CRM tool do for me’.
Why should I use Maximizer. By Sue Denton. Maximizer is a Customer Relationship Management tool that I’ve found to be very user-friendly (I learnt it in 2 weeks – enough
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