Using inbound marketing to change the way you do marketing By Kelyn Donough The way consumers relate to brands in this digital age, is very different to a few years

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Ruthlessness required and applied! By Mark Annett The relatively new MD of a company at one of our customers where we did a CRM software implementation commented on how well

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Training as part of the CRM Implementation process. By Shabana Reddy Don’t leave training until the end – training is often considered the last component of an implementation. Training receives

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Selecting and Implementing Successful CRM. By Shabana Reddy. If not chosen or implemented well, a CRM system may feel more like an expensive mistake than a useful tool. A CRM

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CRM and the Social Media platform. By Shabana Reddy Relationship management is entering a 21st-century renaissance. Business is recognizing the value of the human connection. In our business lives, just

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What is CRM? By Mark Annett. CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability. If customer relationships are the heart of

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Respect leads to good CRM! By Mark Annett. In my youth, which wasn’t too long ago, as a sales intern in a financial services company I vividly remember a training

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Cloud VS On Premise – how do I decide? By Nelia Roberts. Again last week I was face to face with a client asking – are we actually ready for

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The Ten Commandments of Customer Service. By Shabana Reddy. Customer service is an integral part of our job and should not be seen as an extension of it. A company’s

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Maximizer CRM Adoption. By Mark Annett. In a recent independent study on CRM user systems adoption rates, Maximizer CRM came out on top. Interestingly, the main reason was the look

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