The four pillars of online marketing success

By Kélyn Donough

There are 4 pillars that every online marketer should know about. This will help build and market a business. It consists of the following:
Pillar 1: Relationships
Create strong relationships with an audience and rather than spending all your time trying to get new customers, create value for your existing customers. By also creating an environment in which your existing customers want to stay in they will become loyal enough to spread word of mouth about your business.
• Have respect for your audience and your market.
• Focus on their needs.
• Make a commitment to create a quality experience for your readers and subscribers.
Pillar 2: Direct response copywriting
Stay alert when it comes to social media trends so that your business can engage in trending topics. Always have a heading that will grab readers’ attentions so much so that they will read the great copy and click on a call-to-action. This copywriting technique works really well in social media platforms and will increase the chance for your content to thrive.
Pillar 3: Content marketing
Always deliver great content, then continue to do so in a strategic manner. Keep things interesting and every now and then offer your readers’ benefits or prizes. This makes your loyal readers feel appreciated and noticed for their loyalty.
Pillar 4: Have something worth selling
Everyone is selling something. It might be a product, a service, a download, an idea or just a worthy cause. Either way, your product needs to stand out from the rest as well as considering your readers’ attention. Deliver value that will get consumers interested despite the price you are offering your product for.

Bringing it all together
These pillars would not have as much value as it does if one were missing. Each pillar plays a vital role in your business and by implementing all these four pillars you are building a strong foundation and can expect growth for your business in the future.