How to keep visitors on your website Part 2 of 6

Use multimedia

By Karmen Van Der Westhuizen

A multimedia file, which might be in the form of a video or a podcast, tends to hold the viewer’s attention for longer than a paragraph. A visitor would rather watch a 3 minute video or listen to an audio file about the same thing, than to sit down and read an article of say 2000 words.
Try and experiment with the different forms of multimedia. This includes embedding video clips, slideshow presentations, podcasts and image galleries.
After you have tried each of these methods check your bounce rate on Google Analytics to see which works best for you and which techniques you should be using again.